Thursday 22 January 2015

Saved - Music Video

Now then.  Here we are.  2015 already.  Who'd have thought.  How can the Millennium be 15 years ago?  I thought I'd just update you about a few things we were  doing towards the end of last year.  Firstly, our music video.  We produced the film, "Saved" for local artist Dean Buckingham who is signed with Swedish Record Production Company, Sweden Got Soul.

Dean had already had a video produced for this song but just couldn't get on with it, so he was on a mission to find a company who could come up with a simple concept to put a face to the song.  We had several production meetings beforehand to come up with a format that Dean felt most comfortable with.  And the result is what you see below.  We decided that we would work between two locations - the studio and the Quay/Millennium Bridge in Lancaster.  We wanted to film the exterior shots at night.  However night shooting obviously is a challenge to make the shot look dark even though it is lit... and also how to light it at all.  Our solution was to buy three very powerful torches and create a three point lighting set up.  It was all very Heath Robinson, but it works a treat.  Our key and fill lights were covered with grease proof paper to diffuse the light.

Now then, the song is slow and smoochy.  We knew that we needed a visual style which complimented the style of the song and our solution was to slow down the footage of the night shots. This is an interesting technique and takes quite a bit of practise on the part of the performer - Dean had to sing the song at double speed so that we could then slow it back down so that when it played in real time it appeared to be slow motion.  This posed a challenge for Dean as the song is fairly loaded with words anyway!

The strength of Gorgeous Media is our ability to respond to a range of briefs - be it documentary, music video, animation, wedding film.  That's what keeps us fresh, gives us creative energy and it's much, much more fun than just being a one trick pony.

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